Privacy Policy

Introduction

Aera the Label ("we", "our", "us") is a fashion label based in Aotearoa New Zealand. We are committed to protecting the privacy of everyone who visits our website and shops with us. This Privacy Policy explains what personal information we collect, why we collect it, and how we handle it.

By using our website, you agree to the practices described in this policy. If you have any questions, you are welcome to contact us at any time.

Information We Collect

We collect only the personal information necessary to fulfil your orders and provide you with a good shopping experience. This includes:

• Your name
• Email address
• Shipping address
• Any additional details you provide through our contact form or email correspondence

We do not collect sensitive personal information such as government-issued identification numbers, health data, or demographic information.

How We Use Your Information

The personal information we collect is used solely for the following purposes:

• Processing and fulfilling your orders, including shipping and delivery
• Communicating with you about your order status, including dispatch and tracking notifications
• Responding to inquiries you submit through our contact form or email
• Sending marketing newsletters, but only if you have given your explicit consent to receive them

We will never use your information for purposes beyond those described here without first obtaining your consent.

Sharing of Information

We do not sell, rent, or share your personal data with third parties for their own marketing or commercial purposes. Your information stays with us and is disclosed only in the following limited circumstances:

• Payment processing: We use Stripe to process payments securely. When you make a purchase, your payment details are handled directly by Stripe. We do not store your credit card number, CVV, or other payment card information on our systems. Stripe's handling of your data is governed by their own privacy policy.
• Shipping providers: We share your name and shipping address with our courier partners solely for the purpose of delivering your order.
• Legal obligations: We may disclose information if required to do so by law, regulation, or valid legal process under New Zealand law.

Payment Security

All payments are processed through Stripe, a PCI-DSS compliant payment gateway. Your credit card details are encrypted and transmitted directly to Stripe's servers. We never have access to, nor do we store, your full payment card information. This ensures your financial data remains secure at all times.

Hosting and Data Storage

Our website is hosted on Cloudflare. Cloudflare may collect certain technical data such as IP addresses and browser information as part of its standard hosting and security services. This data is used to maintain the performance and security of our website and is governed by Cloudflare's own privacy policy.

Your personal data is stored securely and access is limited to authorised personnel only. We take reasonable steps to protect your information from unauthorised access, loss, or misuse.

Cookies

Our website uses cookies only for essential session management. These cookies are necessary for the basic operation of the site, such as maintaining your shopping session and ensuring the website functions correctly.

We do not use advertising cookies, analytics tracking cookies, or any third-party cookies for marketing purposes. Because our cookies are strictly essential, they cannot be disabled without affecting the core functionality of the website.

Email Communications

We will send you transactional emails related to your orders, such as order confirmations and shipping updates. These emails are a necessary part of fulfilling your purchase and do not require separate consent.

Marketing emails, such as newsletters and promotional updates, are sent only to those who have explicitly opted in to receive them. You can unsubscribe from marketing emails at any time by using the unsubscribe link included in each email or by contacting us directly.

Your Rights

Under the New Zealand Privacy Act 2020, you have the right to:

• Request access to the personal information we hold about you
• Request correction of any inaccurate or incomplete information
• Request deletion of your personal information, subject to any legal obligations we may have to retain certain records
• Withdraw your consent for marketing communications at any time

To exercise any of these rights, please contact us using the details provided below. We will respond to your request as promptly as possible and within any timeframes required by law.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Order records are retained as required by New Zealand tax and business law. If you request deletion of your data, we will remove it from our active systems, except where retention is required by law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us at:

aerathelabel@outlook.com